American lingerie giant Victoria’s Secret has signed a new roster of female brand representatives that includes superstar Priyanka Chopra Jonas, to replace its supermodels (or Angels as they were called), and focus on women empowerment, giving a platform to female athletes, activists and entrepreneurs.
Victoria’s Secret announced the creation of two new partnerships, designed to positively impact the lives of women. The brand’s previous campaigns had come under scrutiny for their embodiment of male fantasy over an accurate representation of what women seek in undergarments. The new partnerships are ‘The VS Collective’ and ‘The Victoria’s Secret Global Fund for Women’s Cancers’.
Chopra, being one of the founding members of both the partnerships will be leading this drive to positive change. She and six other new brand ambassadors called the ‘VS Collective’ will model for Victoria’s Secret products, advise the brand and promote it on social media.
Announcing her collaboration with the brand, Priyanka posted on her Instagram handle, “Representation matters. It’s crucial for us to show EVERYONE all over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is exactly what I intend to do.”
Representation matters. It’s crucial for us to show everyone ALL over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business this is exactly what I intend to do. @VictoriasSecret
— PRIYANKA (@priyankachopra) June 18, 2021
She added, “It’s been so incredible to see your reactions to yesterday’s announcement. It’s fuelled me further and I am excited to bring about meaningful change at one of the world’s most iconic brands. I’m so proud to be in the company of the Collective of incredible women that will helm this change.”
“Ps: thank you to my dream team for always thinking big with me. For going on the wild rides I want to embark upon. And for fighting the big fights! Love u and am especially proud of u on this one!” Priyanka concluded the post.
Besides Chopra, the roster comprises American soccer star Megan Rapinoe, Brazilian transgender model Valentina Sampaio, 17-year-old Chinese American freestyle skier, and soon-to-be Olympian Eileen Gu, 29-year-old biracial model and inclusivity advocate Paloma Elsesser, photographer and Los Angeles-based media personality Amanda de Cadenet and South Sudanese-Australian model Adut Akech.