The market of lifestyle products is expanding rapidly to meet the ever-growing demands of the consumers. Battling between ‘needs’ and ‘wants’, consumers are always on the lookout for new and luxurious brands to experiment with. Fragrance being one such lifestyle need is dominated by international players. Due to this, there remains a fair gap between longevity, desired fragrance, and most importantly, the price in the Indian market. To cater these needs, Upsilon, a Made-in-India perfume brand, was recently launched. Fragrances manufactured with utmost finesse, Upsilon is more than just a bottle of perfume, it is a statement.
The three founders- Ravi Dadhaniya, Neeraj Bhensdadia, and Vatsal Vachhani were keen on creating perfumes that reflect reality and put you in the spotlight. Following 2-year-long in-depth research on the currently available offerings in the Indian perfume market and a detailed survey with perfume users across India, the brand launched three premium fragrances – Wild Blue, Golden Sand, and Shooting Star for men. These perfumes are curated specially for everyday events, sports wear, and party wear respectively.
During the launch of Upsilon, Neeraj Bhensdadia, the Co-founder said, “Seeking inspiration from a Greek Alphabet, transliterated as ‘U’, we at Upsilon strive to showcase that the path ahead for everybody is two-way. It is an opportunity for them to take the path that will bring out the best in them. While they do so, our handcrafted elixirs let them cite their story with confidence and charm.”
Wild Blue, Golden Sand, and Shooting Star, the three unique fragrances, are currently available on Upsilon’s official website and e-commerce platforms including Amazon and Flipkart.
