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Thriving Sanitation Economy in India


Source: Ministry of Drinking Water and Sanitation 

As the Swachh Bharat Mission completed its fourth year, the government, corporate, international institutions, social enterprises, NGOs, religious groups, schools, hospitals, citizens and many more contributed and still contributing in a wide range of activities related to the sanitation in India. All such initiatives are shaping the sanitation economy in India. The sanitation economy is thriving and its prospect seems very promising. The Sanitation Economy is estimated at $62 billion market annually in India alone by 2021.

According to the World Bank, more than 520 million in India were defecating in the open – the highest number in the world. It was a staggering figure.

In 2014, Narendra Modi, Prime Minister of India, launched the Swachh Bharat Mission(Clean India Mission) on the Gandhi Jayanti and set the target of the open defecation free India by 2nd October 2019. The Mission was bifurcated in two parts namely Swachh Bharat Mission (Rural) and Swachh Bharat Mission (Urban). As names suggest, two line ministries namely the Ministry of Drinking Water and Sanitation and the Ministry of Urban Developed roped in to handle the all set of activities related to the Mission.  Since then, the Union Government started a series of interventions in the domain of sanitation. If a government launches a scheme at the national level, it infuses a huge amount of money for a wide range of activities. It attracts various players from companies to social enterprises and celebrities though their intentions varies.
As India is geographically wide and vast, a mammoth intervention like the Clean India Mission requires engagement of various players like corporate, international institutions, social enterprises, NGOs, research & consultancy, celebrators, citizens and many more.

Swacch Bharat: Key Activities

It’s worthwhile to mention that Swachh Bharat Mission is not first intervention in India which focuses on the WASH issues. India had several programmes like the Nirman Bharat Abhiyaan, Total Sanitation Campaign and Central Rural Sanitation Program (CRSP).  In this backdrop, the government claims that the rural sanitation coverage of India has now risen to 85 per cent. Through mobilization of rural communities, 7.4 crore toilets have been built across rural India, and as an outcome, over 3.8 lakh villages and 391 districts have been declared Open Defecation Free (ODF). Shedding light on the Mission, Bill Gates, Principal Founder, Microsoft stated, “Nearly three years ago, Indian Prime Minister Narendra Modi made one of the boldest comments on public health that I have ever heard from an elected official. It’s still having a big impact today.” On the other hand, Jim Yong Kim, World Bank President said, “The Swachh Bharat Mission can be a game-changer because good sanitation practices can help address malnutrition. I look forward to learning from India’s experience.”

The Mission has following components:
(i) Construction of Household Toilets
(ii) Community and Public Toilets
(iii) Solid Waste Management
(iv) Information, Education & Communication (IEC) and Public Awareness
(v) Capacity Building and Administrative & Office Expenses (A&OE)
Source: Press Information Bureau(PIB)  

Credit Financing: It is mentioned that around 1.8 million sanitation loans have been disbursed with a capital mobalisation of USD 340 million. There are various forms of credit financing namely Self Help Groups (SHGs), Micro Financing Institutions and Commercial Banks.

According to the government communiqué, 76 union ministries have earmarked funds in their budget allocation for carrying out the cleanliness activities. As part of the annual action plan, they roll out Swachhta Action Plans for India.

In order to channelize the corporate and philanthropic contributions, the Government created the Swachh Bharat Kosh (SBK) under the Ministry of Finance. According to the government communiqué, the SBK received USD 118 Million in the last three years. Apart from this, many corporate run their own sanitation interventions. It is noted that many of corporate institute sanitation interventions in strategically important sectors.

In India, the Corporate Social Responsibility (CSR) has emerged as a buzz word after the New Company Act 2013. In 2014, the new government came into power and started the Swachh Bharat Mission. It realized that the government can moblise the CSR resource towards the Cleanliness drive and underlined its benefits. Encouraged by such clarion call from a new government, the corporate ventured to engage in the cleanliness drive.
Another important things which influenced it is the Sustainable Development Goals (SDGs). The United Nations instituted a comprehensive development goals which is known the SDGs. Under the SDG 6, it postulated that achieve universal and equitable access to safe and affordable drinking water for all by 2030.
In this backdrop, the Toilet Board Coalition published a thought piece titled The Sanitation Economy in India in November 2017. This study has been produced in collaboration with Tata Strategic Management Group (TSMG).

The Sanitation Economy Market Estimates 2017-2021

  2017 2021 Share of Market
Sanitation Economy $32 Billion $62 Billion  
Toilet Economy $14 Billion $31 Billion 50%
Circular Sanitation Economy $14 Billion $25 Billion 40%
Smart Sanitation Economy $4 Billion $6 Billion 10%
Source: The Sanitation Economy in India, The Toilet Board Coalition

SBM-G Achievements in 4 years:

  • Sanitation coverage increased from 39% to 93%
  • 85 million toilets have been built by households
  • 450,000 of 600,000 villages are now ODF
  • Out of 699 districts 460 are ODF
  • 450,000 grassroots motivators, swachhagrahis are stationed in villages
    Source: Ministry of Drinking Water and Sanitation

In this backdrop, the leading organization started several initiatives for mapping of the thriving sanitation economy. One of them is the Economics of Sanitation Initiative. It was launched in 2007 as a response by the Water and Sanitation Program to address major gaps in evidence among developing countries on the economic aspects of sanitation. It’s a multi-country initiative of the Water and Sanitation Program (WSP). India is emerging a marketplace for various kinds of players namely corporate, startups and social enterprises. It acts as an effective tool to convince the decision makers and visionary leaders to take action.

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    Do you remember the blockbuster hit film The Matrix that was released in 1999? You may not know this, but it has deep spiritual implications concerning the times we are living in and Bible prophecy.

    It tells a story of how these “agents” are trying to turn us into machines. We are closer then ever before for this to become a reality when they cause us to receive an implantable microchip in our body during a time when physical money will be no more.

    You may have seen on NBC news concerning the implantable RFID microchip that some people are getting put in their hand to make purchases, but did you know this microchip matches perfectly with prophecy in the Bible?

    “He (the false prophet who deceives many by his miracles) causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name…

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    …Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666″ (Revelation 13:16-18 NKJV).

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    Article: http://1.voicetruth.org

    GOD is sending out His end time warning:

    “Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).

    In the Islamic religion they have man called the Mahdi who is known as their messiah of whom they are waiting to take the stage. There are many testimonies from people online who believe this man will be Barack Obama who is to be the biblical Antichrist based off dreams they have received. I myself have had strange dreams about him like no other person. So much so that I decided to share this information.

    He came on stage claiming to be a Christian with no affiliation to the Muslim faith…

    “In our lives, Michelle and I have been strengthened by our Christian faith. But there have been times where my faith has been questioned — by people who don’t know me — or they’ve said that I adhere to a different religion, as if that were somehow a bad thing,” – Barack Obama

    …but was later revealed by his own family members that he indeed is a devout Muslim.

    So what’s in the name? The meaning of someones name can say a lot about a person. God throughout history has given names to people that have a specific meaning tied to their lives. How about the name Barack Obama? Let us take a look at what may be hiding beneath the surface…

    “And He (Jesus) said to them (His disciples), ‘I saw Satan fall like lightning from heaven'” (Luke 10:18).

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    From Strongs H1299; lightning; by analogy a gleam; concretely a flashing sword: – bright, glitter (-ing, sword), lightning. (Strongs Hebrew word H1300 baraq baw-rawk’)

    Barak ‘O’bamah, The use of bamah is used to refer to the “heights” of Heaven.

    bamah – Biblical definition:

    From an unused root (meaning to be high); an elevation: – height, high place, wave. (Strongs Hebrew word H1116 bamah baw-maw’)

    The day following the election of Barack Obama (11/04/08), the winning pick 3 lotto numbers in Illinois (Obama’s home state) for 11/5/08 were 666.

    Obama was a U.S. senator for Illinois, and his zip code was 60606.

    Seek Jesus while He may be found…repent, confess and forsake your sins and trust in the savior! Jesus says we must be born again by His Holy Spirit to enter the kingdom of God…God bless!

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