Having kick-started its operations five years ago from a small garage in Noida by selling just a few small cakes a day, Kuppies over the years has grown by leaps and bounds to now sell over 280,000 cakes a month. The company in truth has spent a significant amount of time to perfect its unique food products purely based on the generous feedback from its consumers.
Thanks to the convenience its products bring into the life of millions, the customers keep patronizing Kuppies, making the company grow more than 4x since April 2018. With its philosophy of continuous improvement and a dedicated team with innovation in their DNA, Kuppies expects to increase its sales further by 3x this year. The passionate food-innovators help the company stay abreast of the dynamically changing consumer habits & tastes.
Kuppies’ modern 25,000 sq.ft. factory possesses a daily production capacity of over five metric tons. Some of its
standout infrastructural differentiators include 15,000 sq.ft. Cold Storage & Blast Freezing capability, best-in-class Food Processing & Storage Machinery, and an in-house Lab for immediate Product Testing to ensure Safety.
Globalization over the years has upgraded… counterparts compromise at all stages.
Al these would not have been possible without the sterling role played by its founders – Jeevash and Uni have a combined 30 years of experience in the Food Industry. Jeevash is a graduate of Boston College, U.S., and Uni is a graduate of the Ivy League – University of Pennsylvania. Both have been franchisees of Subway Restaurants for over a decade and operated a gourmet award-winning bakery prior to starting Kuppies.
Today, at a time when the global Frozen Food market is projected to reach a value of nearly $282.5 billion by 2023, this indigenous brand has a new mission at hand – developing a strong consumer market in India by educating the customers about the enormous benefits of frozen foods. Jeevash explains, “It’s not known in India, but Frozen is the best form of preservation. It ensures that the food product remains the same as originally intended without losing any sensory taste, since there is no Microbial growth happening”. For the same cause, Kuppies intends to increase its presence across Social Media and other sources of Digital Marketing.
“It’s our knowledge of the western Frozen Food space that makes the difference, enabling us to produce authentic western ready-to-eat food for our customers. The dedication & passion of the entire team to delight our customers is what separates us from the rest. Moreover, we use the same process techniques & ingredients that are used in the biggest markets like Europe & America,” asserts Jeevash.
Jeevash is thorough with this elementary fact. Having the back-lift of an expert team of food scientists & technologists, he has built a 25,000 sq.ft. spanning state-of-the-art production facility, which is equipped with automated & specialized machinery and follows stringent quality benchmarks & SOPs; not to mention the 200 people strong well-trained workforce. Remember, we are talking about a Market (Frozen Food), which is estimated to hit Rs.188 billion by 2024, flaring at a CAGR of around 17 percent. While boasting of an excellent facility, it’s amazing the way Kuppies aligns with the aspirations of this consumer market; its affordable price tags being a predominant example.
“All our raw material is tested and the final finished goods are sent to NABL approved laboratories for testing. We determine the shelf life of our products through several testing parameters, including live testing, before launching them in the market,”Uni adds.
Further complimenting this trust factor is the regulatory compliance & certifications of Kuppies facilities, starting right from SGS audit & certification for FSSC22000, which is one of the highest certifications in the food industry.Additionally, the Kuppies’ facilities are subject to rigorous audits from Dominos Pizza, Café Coffee Day and Wal-Mart U.S.as a part of their business partnerships.
Future Goal – Currently available in stores across Delhi, Mumbai & Bangalore, Kuppies has already devised broad plans for this year – to expand to smaller markets in the Tier-2 & Tier-3 cities. It plans to widen its presence to all of the sales verticals, including Modern Trade, General Trade, Online, and Railways, besides starting its own food services division. “Our target is to be available in 5,000 stores across India by the end of 2019. We, the Kuppies family, are truly enjoying this unprecedented growth,” concludes Jeevash.