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Tag Archives: Penguin

Must Read : Bharat Sundaresan’s The Dhoni Touch By Penguin

For over a decade, Mahendra Singh Dhoni has captivated the world of cricket and over a billion Indians with his …

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Top Read : Penguin To Release Dera Sacha Sauda and Gurmeet Ram Rahim By Anurag Tripathi

How did a nondescript young man from a farming family become the head of a quasi-religious sect with a million …

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Book Review: Win-Win Corporations by Shashank Shah

Win-Win Corporations Author: Dr Shashank Shah Publication: Penguin Year: 2017   By Elizabeth F.R. Gingerich Valparaiso University elizabeth.gingerich@valpo.edu As one …

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Consumer-Centric Communication: Strategy Lessons from India’s Oldest FMCG Company – Hindustan Unilever

By Dr Shashank Shah In my previous post on consumer delight at HUL, I had identified the trinity of challenges that …

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How Does India’s Largest FMCG Company Delight Crores of Consumers, Everyday?

Image: The HUL Brand Basket By Dr Shashank Shah The Indian FMCG Sector is agog with regular news and developments. …

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