Delhi saw the star-studded launch of cruelty-free cosmetics line Seabuck Rainbow at the Aquila club in the august presence of capital’s social fraternity. An ode to celebrate diversity and inclusion, Seabuck Rainbow is a range of innovative skin and hair care products developed by marrying the ancient medicinal properties of Sea Buckthorn with 21st century technology. “Excellence and innovation have always been my forte, through my exclusive collaboration with Seabuck Ayurveda, I am hoping to provide a premium beauty experience that is completely novel yet pampering” said Shaine Soni, the brain behind Seabuck Rainbow range of cosmetics. Shaine Soni is a vibrant trans-woman who has ascended from Delhi’s underbelly, to become a renowned name in the entertainment, fashion and beauty world. Shaine is the current reigning Miss Trans Queen India and the first Indian to place as the third runner-up at Miss Trans International (Panama).
“Made from the rare and exotic Sea Buckthorn Berry, which is blessed with more than 100 essential nutrients, minerals and vitamins, it contains natural cosmetic utilities which are approved by the DRDO”, added Vishal Modi, Founder & CEO- Seabuck Essence. The Seabuck Rainbow product gamut includes: scrubs, gels, creams, face washes, facial packs, essential kits, soap bars and various henna-based products. The proceedings from the sale of Seabuck Rainbow will be donated yearly to Deepa Ardhnareshwar Foundation as a part of CSR activity of the brand.
Among those who attended the party included fashion entrepreneur Viresh Verma, Akansha Popli, Meeta Chaturvedi, Akash K Aggarwal, Vivek Mishra, Shivang Kapoor, Manuj Sharma, Laurent, Nidhi & JC Chaddha, Ruhi Ganguly, Shahana Mookherjea, Deepali Chatrath, Pallavi Mohan, Sanjay Nigam, Ketan Bhatia to name a few. “Aquila is known for its fashionable evenings so will continue with more parties in the coming season, “said Abhishek Singh, owner Aquila.