The Prime Minister Narendra Modi government has spent Rs 4,343 crore on publicity since it came to power in May 2014, an agency under the Ministry of Information and Broadcasting has said in reply to a Right to Information (RTI) query.
The expenditure was incurred on advertisements in the print and electronic media as well as outdoor publicity, the central government agency said in response to the application filed by city-based RTI activist Anil Galgali.
The Bureau of Outreach Communication under the ministry said the government spent Rs 4,343.26 crore on advertising its programmes across media platforms.
This included Rs 1732.15 crore on advertisements in the print media (from 1 June 2014 to 7 December 2017) and Rs 2079.87 crore in the electronic media (from 1 June 2014 to 31 March 2018). A sum of Rs 531.24 crore was spent on outdoor publicity (June 2014 to January 2018), it said.
Tapan Sutradhar, financial advisor, Bureau of Outreach Communication, provided expenditure details on publicity campaigns from June 2014. “Print media included newspapers, magazines, while electronic media covered TV, Internet, radio, digital cinema, SMSs etc. Outdoor publicity included posters, banners, digital panels, hoardings, railway tickets etc,” the reply stated.
The bureau was formed after merging three media units of the information and broadcasting ministry to ensure “credible, consistent and clear communication” by various wings of the government across media platforms.