Myprotein, Europe’s No 1 nutrition and fitness brand has always put the needs and demands of their customers first, leading them to constantly innovate and expand on their bestselling product repertoire.
Running with the tagline ‘Fuel Your Ambition’, Myprotein’s latest campaign focuses on the primary goal of making health a permanent priority for all Indians. Myprotein will, as always, continue to facilitate in the complete health journey of athletes at any level of their fitness programme, and for all stages of their daily routine. Myprotein’s extensive catalogue ensures that there’s always a perfect go-to product for everyone – from those looking for a quick pre-workout energy boost, to those who want to enhance their endurance performance, to even those who need that post-workout pick-me-up to aid in their recovery. From protein shakes, to snack bars to refreshingly light drinks and loads more, Myprotein ensures that absolutely everyone has what they’re looking for, no matter what their health target.
Additionally, Myprotein also wants to drive home the message that hard work and strict discipline will help you achieve your goals. To accomplish this, Myprotein is running an influencer programme, where each Myprotein ambassador will pick one fitness goal they most identify with – be it building muscle, getting lean, losing or even gaining weight – and outline his or her plans and activities to achieve it.
To end the month on a high note and as an added incentive to their growing clientele, Myprotein will host a Republic Day Flash Sale on their website. Scheduled for January 26th from 2pm to 5pm, buyers can stock up on their awesome products and avail an incredible 31% discount for its customers. Patrons will also get a chance to sample Myprotein’s two new launches this month, their 6 Layered Bar and BCAA Powder in a Lychee flavour. Both products are high in flavour and power-packed with proteins that go a long way towards muscle growth and maintenance.
Talking about the campaign, Esha Singh, Managing Director-India & Emerging Markets, said, “We wanted to start off this year by educating people on the need for maintaining a healthy lifestyle, substituting poor food choices with high protein snacks, making them understand the benefits of nutritional supplements, regular training, etc. And to really reap the benefits, these changes to our fitness routine must be incorporated as a normal lifestyle, instead of in phases. This is the main aim of our ‘Fuel Your Ambition’ campaign.”