Kim Kardashian’s newly launched shapewear brand ‘SKIMS’ has turned out to be a hit and numbers are proving it!
According to TMZ, her collection which debuted on Tuesday raked in USD 2 million within the first few minutes of its launch with almost every single product being sold out.
Kardashian’s anticipated shapewear label was earlier named ‘Kimono’ which gave rise to a controversy over the name which finds similarity with the Japanese traditional dress.
She has released a variety of products tied to her name, including the 2014 mobile game Kim Kardashian: Hollywood, a variety of clothing and products, the 2015 photo book Selfish and her eponymous personal app.
Her relationship with rapper Kanye West has also received significant media coverage; the couple married in 2014, and they have four children together.
After much backlash, the reality TV star renamed it to ‘SKIMS Solutionwear’ in August.
The first-day sales of Kardashians’ label are reportedly unprecedented for the shapewear and underwear industry.
To promote her brand, the beauty mogul chose her sisters for the campaign.
Along with the Kardashian sisters, the 38-year-old even chose Alice Marie Johnson, whom she helped get out of prison, and 25 other real women, who will speak as to how the shapewear label “empowers them to feel the best versions of themselves.”