Japanese apparel retailer UNIQLO will launch its official online store for the Indian market to strengthen its presence in the country and is looking at cornering 15 per cent of overall sales from e-commerce, a top company official has said.
Besides, the company, which is presently operating six stores in Delhi NCR, is also looking to expand its network of offline stores and exploring some other cities here as well, UNIQLO India Chief Executive Officer Tomohiko Sei said.
“Customers are developing an affinity towards our high quality and functional LifeWear essentials and we are confident that with customer support from all over the country, our e-commerce sales ratio would easily surpass the average sales of each store in the coming times,” Tomohiko told PTI.
He further said that the first goal is to achieve 15 per cent sales volume from e-commerce.
UNIQLO.com, the official online store, which will go live from July 30, 2021, will be a brand new website, coupled with a mobile application.
According to Tomohiko, the launch of its official online store is a major step towards the expansion of business in India.
“Launching our e-commerce operations is also a part of our expansion that will provide customers access to the brand at their doorstep swiftly in these times of cautious mobility,” he added.
Last year in October, UNIQLO had entered into online space through its special website in response to customer needs during the COVID-19 surge.
“Our e-commerce launch time is earlier than our original plan since we received a large number of customer requests. Basis the current COVID situation, we accelerated our plan to launch the official online store, and we are now serving customers all over the country at the comfort of their homes,” he added.
While over the expansion of the brick and mortar stores, UNIQLO, which has entered the Indian market in October 2019, said it would assess the situation and then make an informed decision over it.