One of India’s largest business conglomerates, Tata Group will replace Chinese mobile manufacturer Vivo as the Indian Premier League’s title sponsor .
As per report of PTI, the decision was taken during the IPL Governing Council meeting which held on Tuesday. “Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Brijesh Patel told PTI.
The IGC has agreed to Vivo’s request to transfer the title rights to Tata, one of the biggest corporates of the country. The former still has a couple of years left in its sponsorship deal with the league. However, during this period, Tata will remain the main sponsor.
Vivo had a deal of Rs 2200 crore for title sponsorship rights from 2018-2022 but after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the brand took a break for a year with Dream11 replacing it in the IPL.
BCCI secretary Jay Shah stated, “This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100 year old legacy and operations in more than 100 countries across six continents. The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts. We are truly happy that India’s largest and most trusted business groups has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights.”
However, Vivo was back as IPL tittle sponsor in 2021 even as speculation raged that the company was looking to transfer the rights to a suitable bidder and the BCCI approved the move.