Fans around the globe are to be given a chance to experience the excitement of the ICC Men’s Cricket World Cup 2019 through the ICC’s brand new #WorldwideWickets campaign that will celebrate the different ways we all play cricket.
Launched today, the user-generated social media initiative will encourage fans to share pictures and videos of where and how they play cricket across the world.
The winning post will be voted for by fans and the prize is an ultimate ICC Men’s Cricket World Cup 2019 Final experience, including tickets and travel for two people to Lord’s on 14 July.
The second element of the Wickets campaign will see activity hit the streets of England and Wales in the build-up to this summer’s tournament, with each of the ten Host Cities installing a bespoke mural featuring a set of cricket wickets in an iconic location.
Again, fans will be at the centre of the action and will be encouraged to share the mural on social media for the chance to win tickets to an ICC Men’s Cricket World Cup 2019 fixture in their city.
Each of the murals will show what makes their respective cities unique and will coincide with the arrival of the ICC Cricket World Cup Trophy Tour, driven by Nissan. The mural launch in Southampton on 25 February gives local fans the first chance to win the ‘money-can’t-buy’ prizes.
More than three million fans across 148 different countries have applied for tickets to the ICC Men’s Cricket World Cup 2019, highlighting the global appeal of the tournament.
Now, #WorldwideWickets will allow even more fans from across the world to engage with the tournament and showcase the unique and brilliant ways cricket is played – from Melbourne to Manchester and Kabul to Kandy.
The campaign will run from 21 February until the final stages of the tournament in July 2019. A winning photo or video will be selected on a regular basis in the weeks leading up to the ICC Men’s Cricket World Cup 2019 Final with each winner receiving a limited-edition ICC Men’s Cricket World Cup ball.
Ahead of the Semi-Finals, the ten best photos and videos will be shortlisted and compiled by CWC19 Ambassadors. Fans will then be able to vote for their favourite post and the one with the most likes will win the grand prize of a trip to the Final at Lord’s.
Terms and conditions for the #WorldwideWickets campaign can be found here.
ABOUT THE ICC CRICKET WORLD CUP 2019
· The tournament will run from 30 May to 14 July. The semi-finals will be played at Old Trafford in Manchester and Edgbaston in Birmingham on 9 and 11 July respectively, while Lord’s will host the final on 14 July.
· 11 venues across England and Wales will be used, namely Cardiff Wales Stadium in Cardiff (four matches), Bristol County Ground in Bristol (three matches), County Ground Taunton in Taunton (three matches), Edgbaston in Birmingham (five matches, including the second semi-final), Hampshire Bowl in Southampton (five matches), Headingley in Leeds (four matches), Lord’s in London (five matches, including the final), Old Trafford in Manchester (six matches, including the first semi-final), The Oval in London (five matches, including the tournament opener), The Riverside Durham in Chester-le-Street (three matches) and Trent Bridge in Nottingham (five matches)
· The 10 teams in the tournament will play against each other in a single-league format, with the top four sides after 45 matches to qualify for the two semi-finals
· England and Wales have previously staged ICC Cricket World Cups in 1975, 1979, 1983 and 1999
· Australia is the most successful team in the history of the World Cup, having won events in 1987, 1999, 2003, 2007 and 2015. The West Indies won the first two editions in 1975 and 1979, while India won in 1983 and 2011. Other winners are Pakistan in 1992 and Sri Lanka in 1996