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Funding Your Startup And Other Nightmares By Dhruv Nath And Sushanto Mitra

Are you finding it tough to fund your startup? Especially in the post ‘Corona Virus’ world, where money is scarce? Well then, this book is for you. It takes you through stories of early-stage startups, and how they successfully managed to raise funding. Even better, it takes you through stories of failures—startups that couldn’t raise funding, and why. After all, you can learn as much from failures as you can from success stories.

The authors also interview some of the most successful founders in the business such as Sanjeev Bikhchandani of Naukri, Deep Kalra of MakeMyTrip, Yashish Dahiya of Policybazaar, and Dinesh Agarwal of Indiamart. It all comes together in a very useful framework called PERSISTENT which helps make your startup investment ready.

About the Author

Dr Dhruv Nath is a professor at the Management Development Institute, Gurgaon. He is also an active angel investor and a director with Lead Angels. He has invested in over ten start-ups and has mentored several others. He was earlier a senior vice president with NIIT Ltd. Dr Nath has been a consultant to the top management of several organizations such as Glaxo, Gillette, Nestle, Indian Oil Corporation, Thermax and Bajaj Auto, as well as to the prime minister of Namibia and the chief minister of Delhi. He has written three books, published by McGraw-Hill Education. He has a BTech in electrical engineering and a PhD in computer science, both from IIT Delhi. He can be reached at dhruvn55@gmail.com

Sushanto Mitra has been associated with the early-stage start-up ecosystem in India for more than fifteen years, with prior experience in consulting and financial services. He founded Lead Angels with a team of three, all from IIT Bombay. Today Mitra has taken the network to more than 130 members and a full-time team of twelve people. The company is now a full-stack financial services provider for start-ups, covering advisory and professional services. He was earlier the founding CEO of Society for Innovation and Entrepreneurship (SINE), IIT Bombay, and the director of Hyderabad Angels. He frequently speaks at industry events and writes for business journals. He can be reached at sushanto@leadangels.in

Praises For The Book

This book will help lift the fog around early-stage funding for entrepreneurs. It’s definitely worth a read for any founder’ – Deep Kalra, founder and executive chairman, MakeMyTrip

‘Raising money is one of the toughest jobs an y founder faces. This book serves as a great guide in the fundraising journe y, with real hacks and anecdotes by some of the top founders in the ecosystem today’ Sairee Chahal, founder and CEO, SHEROES

‘I would recommend this book to anyone who decides to build a business’ Yashish Dahiya, co-founder and CEO, PolicyBazaar, PaisaBazaar

‘This book is a must-read for all founders of early-stage start-ups who want to raise funding’ Ganesh Krishnan, founder, GrowthStory

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