Books

From Stuck-Up To Start-Up By Neeraj Kapoor

The transformational leader and seasoned entrepreneur, Neeraj Kapoor, releases his debut book, titled From Stuck-up to Start-up: A Practical Guide to Starting Your Own Venture. Neeraj Kapoor is the founder of Start-up Business Academy, a global initiative to empower entrepreneurs to launch and rapidly scale up their businesses with proven systems. Published by Penguin Random House India, this new book is poised to become an essential handbook to start new businesses in a post-pandemic world.

From Stuck-up to Start-up gives millions of professionals, stuck in job traps, the inspiration, motivation, and know-how to explore entrepreneurial opportunities in a post-covid-19 world. Anyone with a dream to own their own business or become their boss can reach out to this book for some practical, doable, realistic advice on launching a start-up.

With over three decades in the industry, the first eighteen as a corporate professional and the last twelve as an entrepreneur, Neeraj Kapoor puts together a definitive book for students at business schools, and every professional with aspirations to launch a start-up. Bringing flavours from his own life experiences, this book is relatable, connects with readers, and answers the ‘how to’ questions that most people have but don’t know whom to ask. His debut book empowers readers to plan with clarity, make decisions, and launch and scale up their ambition.

Speaking about the book, author, Neeraj Kapoor, said, ‘This book provides a step-by-step guide to launching your start-up, unlocking the exponential potential of your talent, transcending new paradigms, exploring new opportunities, and re-writing your own destiny. The reality is that each one of us has amazing potential to build their own Startup business and create exponential value for society but somehow our education has been designed to produce only a workforce and work as an employee. This book breaks many myths that surround people’s belief systems holding them back in life.’

Neeraj adds ‘It’s my humble tribute to 75 glorious years of India’s Independence – Amrit Mahotsav and the Startup India Program and over 44 unicorns that got built-in 2021 in India amidst pandemic. Let this book be the harbinger of change that brings in waves of transformation in every aspiring entrepreneur who is waiting for starting out, someday. This book shall enable him to clear the clouds and put a specific action plan with specific date and timelines.’

Radhika Marwah, Senior Commissioning Editor and Backlist Publishing Lead, Ebury Publishing and Vintage, Penguin Random House India, said, ‘There are numerous people who harbour dreams of starting something of their own. This book is for them — with practical advice and astute insights into entrepreneurship, Neeraj gives a comprehensive view on how anyone can start their own venture successfully.’

Milee Ashwarya, Publisher, Ebury Publishing and Vintage, Penguin Random House India said, ‘India has come a long way in the field of entrepreneurship and India has yet a long way to go. From Stuck Up to Start Up by Neeraj Kapoor will, I hope, make this journey faster and smoother for many, and help them successfully chase their dreams. I am delighted to publish the book, and I am thankful to Neeraj for writing this book at this opportune time.’

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