German luxury carmaker Audi is planning to roll out at least one new model every quarter next year and has put in place a strategy for India, where it has been facing heavy headwinds since 2015.
At the launch of the eighth generation of the sedan A6, Audi India chief Balbir Singh Dhillon also urged the government to look into the auto industry’s demand for lower GST, which can offer the luxury segment some elbow room.
Audi India, which lost the dominant position to the compatriot Mercedes-Benz in 2016, currently is the third-largest player in the premium segment with another German major BMW commanding the second position in the market.
“We will be launching at least one new model every quarter next year. In addition, we are also planning some more things that will cover all aspects of our business,” he said. Audi has devised strategy 2025 for India, which is a six-year programme with the customer at the core, he said adding, it involves all stakeholders including dealers and the people at its global headquarters.
Strategy 2025 will look into all aspects of the business such as how many new models should be launched and in what timelines as well as the innovation and technology required for long-term sustainable growth, he said.