How did Hotmail amass 30 million active members before getting acquired?
How did Netflix build a user base of over 125 million worldwide?
How did Facebook acquire more than 2 billion users?
The answer is simple: Growth hacking.
Growth hacking is a combination of coding, data intelligence and marketing. It doesn’t take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don’t want you to learn about.
The author Apurva Chamria is versatile performer and switches to many assignments with ease. One wears many hats to say with aplomb and confidence. He is now out with his latest book – Master Growth Hacking – The Best-Kept Secret of New-Age Indian Start-ups along with Gaurav Kakkar.
Published by Penguin Randon House India , the book was released in the presence of Milee Aishwarya, Editor-in- Chief Penguin Random House India, Naveen Kuckreja Founder & CEO Paisa Bazaar and Vinay Singhal Founder & CEO Witty Feed.
Apurva, has an impeccable track record as well. He is the chief revenue officer at RateGain. Previously, as the head of corporate marketing for HCL Technologies, he played an integral role in scaling up the company from US$700 million to US$8 billion. It is not that he had won accolades for his writing skills. Writing which he admits candidly requires a special effort and takes one’s energy . His first book, You Are the Key, was a national bestseller.
Milee Aishwarya , Editor-in- Chief , Penguin Randon House , on the book remarked : “It talks about not only how to survive but how to grow and take businesses forward”. And when asked during the interactive session, what criteria she banks on while deciding to publish a book ? her answer was apt – concept of the book , profile of the author and authenticity of the facts are the benchmarks.
All in all , Master Growth Hacking, lets you learn from the pioneers of the field in India. The book is enriched by informative interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more.