The Hero Indian Super League is back in action with its 5th edition, and Rooter, the world’s first sports social engagement platform, has again taken over its role as the official fan engagement partner of Delhi Dynamos FC, one of the most popular teams in the league. Continuing from where it left off last season, Rooter will provide unique virtual engagement for the club’s fans, who will be able to predict the outcome of every Delhi Dynamos game on the platform’s Prediction Game. Just like last year, Rooter will reward users with exclusive merchandise from the club.
Being a multi-sport platform, Rooter will help popularize the club, and the game of football, to fans of other sports to connect with newer audiences. During the matches, Rooter will provide live scores and statistics to the fans from the matches while also generating key data and insights on fan engagement metrics such as fan behaviour data and sentiment analysis for the club’s management.
The app will provide an opportunity for the team to engage with fans on the live match chat forum, thereby offering a great interactive platform for the club to build a relationship with its fans and promote their offerings.
Dipesh Agarwal, Co-Founder, Rooter said, “We had a very successful association with Delhi Dynamos last year and are looking forward to having a great season this year as well. The team lineup looks great, with players such as Barcelona’s youth team player Adria Carmona adding pace while Slovenian midfielder Rene Mihelic bringing his experience of having been part of the winning Chennaiyin squad last year. We are hoping for a brilliant show from the team in a tournament that has turned to be the greatest advertisement of Indian football in the world!”
Ashish Shah, CEO, Delhi Dynamos further added, “Rooter has established its identity as one of the world’s most unique and engaging dedicated sports social engagement platforms that makes the virtual experience of watching sports as exciting as being on-field. Throughout the last season, we had a great time interacting with our fans on the Rooter app and engaging with them substantially. The platform provides the best data, analysis and expert insights on the beautiful game which further enhances the user’s experience, while offering many fun, exciting and interactive avenues such as the Prediction game. We are looking forward to enjoying the season, and the beautiful game, with our fans and Rooter all over again.”
Rooter users will also have a chance to meet their favourite players from the club exclusively.