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With Only One Unit Produced In June, Is Tata’s Ambitious ‘Nano’ Nearing Its End?

Picture Courtesy : BW Businessworld ( Representational Image)
Picture Courtesy : BW Businessworld ( Representational Image)

If going by the various media reports , then the Tata’s entry level family car Nano is in deep crisis off- late. The Company though is putting up a brave face  and insists that no decision has been taken yet on stopping its production.

The car that was launched in the market in March 2009 with an initial price of close to Rs 1 lakh for the basic model despite cost escalations, with Ratan Tata insisting that “a promise is a promise” has failed to woo the masses since its launch at the  Auto Expo January 2008 .

According to reports, Tata Motors’ small car Nano is  now slowly inching closer towards the end of its journey with just one unit produced in June.

The entry-level car, a brainchild of Ratan Tata who envisaged giving a safer and affordable alternative to families riding on two-wheelers, sold just three units last month in the domestic market.

In a regulatory filing, Tata Motors said there was no export of Nano in June this year. It had shipped 25 units in the same month last year. In terms of production, only one unit was produced last month as against 275 units in June 2017. Domestic sales were at three units in June as against 167 units in the year-ago month.

 

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